"Identifying a “cool factor” about the idealism and informality of new media careers in the 2000s, the work schedule of the new media artist creates latent sexism and racism that is embedded in the egalitarian culture of job flexibility. In these environments, both male and female workers do not identify equity as a problem although women are awarded less projects, pay, or work in such workplaces. It appears that a dangerous mix of internalized postfeminism and meritocratic privilege underlines online culture as an always-only-equal environment on multiple grounds of race and gender due to the internet’s potential for free speech.
Online, paradoxical assumptions of user racelessness and genderlessness in anonymous Anglophonic spaces further complicate discussions about technological access and identity. We cannot remedy the situation by asking all unheard individuals to simply exercise identitarian or ideological “empowerment” through a use of media distribution platforms. A completely democratized system of art appreciation goes beyond the economies of “Like” and peer adoration on social networks. Such a system would validate the contestation of dominant and marginal interests through recognition of such voices through sharing, praise, critique, derision, and trolling.”